An average company pays for 137 SaaSes, and this number is growing by 30% annually. So a new one replaces something, something built on, something new bought to solve new problems - and this process is similar to how a person climbs up Maslow's pyramid.

In this episode, we discuss the concept with Andrey Burlutskiy, Head of Marketing at Master of Code Global.
We try to figure out how SaaS companies can find their place in the needs pyramid of their potential clients and what is needed for that, including:

how to understand the landscape of your target customers
what defines the UVP and how to make it work on different levels of the Organisational pyramid
the role of the customer journey, looking beyond the sales
and many more

Listen to our full discussion!