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    25. How to make customers come to you. Lead generation vs. Demand generation.

    25. How to make customers come to you. Lead generation vs. Demand generation.

    FromB2B Sales and Marketing #FriTalks

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    25. How to make customers come to you. Lead generation vs. Demand generation.

    FromB2B Sales and Marketing #FriTalks

    ratings:
    Length:
    35 minutes
    Released:
    Jun 6, 2022
    Format:
    Podcast episode

    Description

    This is our 1st-anniversary episode, and we devoted it to discussing the lead generation vs. demand generation approach.
    During the conversation, Andrejs and Rolands share their insights and try to understand:

    what is demand generation and how is it different from lead generation?
    how to measure the success of these two?
    can one exist without the other?
    what approach is better for B2B markets?
    what makes them work or fail?
    Released:
    Jun 6, 2022
    Format:
    Podcast episode

    Titles in the series (58)

    Welcome to the B2B Sales and Marketing #FriTalks hosted by Andrejs Juscenko and Rolands Ozolins. On this podcast, you will get insights, best practices and anecdotes right from sales and marketing leaders of B2B technology companies and Startups. Our episodes are based on live #FriTalks LinkedIn broadcasts.