In this episode of CEO Perspectives, Ivan Pollard, Leader of the Marketing and Communications Center, joins Steve Odland, President and CEO, both of The Conference Board, to discuss marketing to multiple generations. Tune in to find out: Do the fundamentals of marketing remain the same across generations? How can marketers exploit differences and similarities between generations? Does mass marketing still have a role to play? Why do marketing messages today function more like a “neural network” than a one-way transmission to a target? Are there shared events or universal experiences that marketers can still tap into across generations?