In this episode, we welcome back Gints Mednis, a very experienced partner channel manager with a track record of building Sonarworks' global partner channel from scratch.

Not every company needs a partner channel, but a partner channel can be one of the best ways to scale their business for those who do. In this episode, we discuss:

- How to evaluate if you need a partner channel at all?
- How to select prospective partners?
- How to structure partner offer: what to give and what to ask?
- How the partner recruitment pipeline looks like?
- And finally, what to do if a partner fails to meet the business goals