In this episode, I discuss the importance of setting realistic expectations when aiming for growth in membership businesses. Learn why ambitious membership owners need to ground big goals in practical reality and logistics, and how to avoid banking on "moonshot" opportunities. I also share valuable insights on the philosophy of marginal gains and the impact of achieving ambitious goals on a business trajectory.In this episode:- How can membership businesses ensure their growth goals are grounded in practical reality and logistics?- What are the potential pitfalls of focusing solely on ambitious, game-changing opportunities for growth?- How does a measured, steady approach to growing memberships contribute to sustained success?- What are the key considerations in setting realistic expectations for growth in online memberships?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.