It may not surprise you - given where you are - that we're HUGE fans of podcasting as a way to promote and grow a membership business.This podcast has been the cornerstone of our marketing strategy since 2015.But a LOT has changed since then as the podcast industry has experienced multiple boom periods and in more recent years seems to have hit a whole new level.In this episode I'm joined by one of the leading voices in the industry, Mark Asquith from Captivate.fm, o dive into what - if anything - this means for membership owners using podcasting as part of their strategy and how we should be adapting our approach to stay ahead of the curve.In this episode:The most significant ways in which podcasting has changed, and what that means for the "average" podcast hostThe importance of self-editing to stay focused and ensure you're delivering valuable content that helps you stand out in a crowded audio spaceUsing podcasts as a promotional tool for memberships and ways to more closely integrate your membership business with your showHow podcasting can enhance your member experience and open up additional revenue streamsThank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.