The GSMA (Global System for Mobile Communications Association) represent the interests of the global mobile industry. Spanning 219 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 400 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organizations. The GSMA is focused on innovating, incubating and creating new opportunities for its members, all with the end goal of driving the growth of the mobile communications industry. I recently caught up with Barbara Pareglio, Executive Director for Advanced Air Mobility and IoT Technical Director, GSMA at this year's MWC in Las Vegas to discuss advancing the 5G Era Benefits and the opportunities 5G-Advanced will unlock. Listen in as we discuss why 5G-Advanced is important and how the GSMA helps to spread knowledge and accelerate the adoption of 5G-Advanced. Barbara also shares the activities the GSMA is doing in relation to 5G evolution and how people can join the GSMA. Spanning 219 countries, the GSMA unites nearly 800 of the world’s mobile operators and more than 400 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organizations. The GSMA is focused on innovating, incubating, and creating new opportunities for its members, all with the end goal of driving the growth of the mobile communications industry. About Barbara Barbara has over 20 years of experience in the mobile industry. She has been part of the GSMA Internet of Things Programme since 2014, working on several aspects of the IoT such as the development of the Mobile IoT Technologies (LTE-M, NB-IoT), GSMA IoT Security Guidelines, GSMA Drone Interest Group and looking at a variety of emerging technologies, like machine learning/AI and edge computing, for helping the mobile industry to create trusted solutions for the IoT. Before joining the GSMA Barbara worked in R&D in several areas of telecommunications, including Intelligent Networks, IMS, Service Enabling and M2M/IoT. She also participates in and actively contributed to several standards. About GSMA Internet of Things The GSMA Internet of Things helps operators to fully realise the opportunity in the IoT, operators must deliver secure IoT networks as well as scalable value-added data services for the world’s industry and machines beyond connectivity. This is to be achieved by industry collaboration, appropriate regulation, optimising networks as well as developing key enablers to support the growth of IoT. Webinar: Advancing the 5G Era – Benefits and Opportunity of 5G-Advanced