In 2020 Dentsu International, a global advertising group with 45,000+ staff and net revenue of $8.4bn were looking for a new CEO of dentsu X.
Beth was Managing Director of gyro UK.
A colleague recommended she applied.
Her reaction?
"They'll laugh if I apply"
After speaking with friends, she changed her mind….
She entered her application on the final day. This would be her first role as CEO...
Tune in to hear what happens next..

Topics discussed:

Growing up in the USA
Inspired by female role models
Leading coaching sessions for 100 American Football players aged 20 years old
Writing a thesis on the representation of women in sport
Securing her dream move from the USA to London
Being labelled ‘not ambitious enough’ in the interview for her first Managing Director role 
Overcoming the inner voice telling you you're not ready to step up to CEO
The process of applying and interviewing for a CEO role
What do you do in your first days as a CEO for the first time


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Links:
Beth Freedman LinkedIn
dentsu X Website

Episode Sponsor:
Gray Matters
Email: info@weunify.co.uk
This is a UNIFY Podcast. Produced by Unity & Motion

Credits: 
Director: Charles Parkinson 
Poet & VO Artist: Ashley Samuels-McKenzie
Sound Recordist: Paolo Neri
Editor: Yuqi Tang