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E22 | Founding giffgaff & Launching A New Mobile Network In 2024 | An Exclusive Story with Gav Thompson

E22 | Founding giffgaff & Launching A New Mobile Network In 2024 | An Exclusive Story with Gav Thompson

FromHow I Became ...


E22 | Founding giffgaff & Launching A New Mobile Network In 2024 | An Exclusive Story with Gav Thompson

FromHow I Became ...

ratings:
Length:
105 minutes
Released:
Aug 9, 2023
Format:
Podcast episode

Description

With more than 29 years of marketing expertise, Gav Thompson boasts an impressive career within the advertising world. From working on the infamous Guinness Surfer Ad to playing a significant role in co-founding the mobile operator, giffgaff, he has held key positions such as Global Chief Marketing Officer at Paddy Power, as well as Chief Customer Officer at Boden. Additionally, Gav served as the Head of Brand Strategy and later as the Head of Customer Innovation at O2 UK. 
Utilising his extensive knowledge, Gav is currently in the process of establishing a mobile network - Paraspara, that eradicates any obstacles between users and the network infrastructure.

We discuss:
-Blagging your way into Cambridge
-Having the gift of the Gav
-Dealing with heartbreak
-Helping create one of the most famous ads ever, the Guiness Surfer Ad
-Coping with cancer
-Realising the importance of life
-Getting through a divorce
-The pressure of being responsible for a brand worth £4.5bn, O2
-Founding giffgaff
-Backing yourself and knowing your worth
-The excitement of launching a brand new mobile network based on WEB3 - Paraspara

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Credits:
Director: Charles Parkinson
Poet & VO Artist: Ashley Samuels-McKenzie
Editor:  Catherine Singh
Released:
Aug 9, 2023
Format:
Podcast episode

Titles in the series (58)

How do you become a CEO? How do you run a £10-£100m+ company? How do you start your own company? Learn from people who've done it, here on How I Became...