32 min listen
909. From IRL to URL: Embracing Virtual ABM
909. From IRL to URL: Embracing Virtual ABM
ratings:
Length:
31 minutes
Released:
Jul 29, 2021
Format:
Podcast episode
Description
The transition to social distancing and lockdowns was particularly challenging for marketers who relied heavily on events. But it was a challenge ripe for conquering.In this episode taken from B2BSMX, hear how GumGum tackled the shift in their ABM strategy from IRL to URL and embraced virtual ABM.This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.
Released:
Jul 29, 2021
Format:
Podcast episode
Titles in the series (100)
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