For even the most successful startups, finding product-market fit is often a long journey and Klipfolio was no exception.Founders often feel that one more feature, one more UI change will get them to product-market fit. The reality is that the path to PMF is more of a step function. If your first product doesn't quite get you there, a small change is unlikely to get you the results you're hoping for. You likely need to dramatically change your product or even your market.In this episode, Allan shares the story of how Klipfolio went from consumer to enterprise and back to SMB before finally finding real product-market fit. He shares lots of clear details on what true product-market fit feels like. If you're a founder of a company that hasn't quite made it beyond PMF, you'll want to check this out.