"Ideas are a dime a dozen". Maybe. But executing on a mediocre idea won't get you very far. In this episode, Ray, a multi-time founder who sold his first company to Google, discusses how he came up with the idea for Ritual. It was not your typical aha-moment. Many ideas came together over a long time until the idea for a pick-up order app was born. Since then, Ritual has gone on to launch in over 40 cities and raise over $100M. If you feel you want to be a founder but are struggling to come up with a great idea, maybe Ray's story will help you out.