"Find a better mouse trap. Build a product that's just a better version of a product that already exists. It's a lot easier to sell."His first startup was a cool idea: Uber for Valet Parking. Investors loved it. But the unit economics didn't work out. So he had to pivot. He ended up selling it, but decided to do things differently the second time around.With Argyle, he didn't start with a cool idea. He replaced a product customers already paid for. His pitch went from "Wouldn't it be cool if?" to "I'll do what they do but twice as well and for half the cost". Why you should listen:- How to work with design partners to build the first version of your product- How to use those partners to get credibility and make your first enterprise sale- Keeping your sales teams small and staying close to the customer for as long as possibleTimestamps:(00:00:00) Intro(00:01:04) The Origins of Argyle(00:04:03) The Aha Moment(00:15:06) When to Charge for the Product(00:19:31)Landing the  First Customer(00:21:38) Staying Close to Customers(00:25:16) From Seed to Series A(00:32:06) Delivering clear ROI(00:35:58) Finding Product Market Fit(00:36:38) One Piece of Advice