Many people say that hype leads nowhere, that instead you should keep your head down and focus on building. But hype- or raising the profile of your company, as Solon calls it- brings many benefits. It means more potential hires, more investors, and even more customers. As you'll see, Solon is the master of creating hype. Find out how Solon raised the profile of MindBridge to get a multi-time founder to join as CEO, to poach key technical talent and to raise money well ahead of building product.