After you've had an idea and validated the problem, it's probably time to build. But how exactly do you decide what to build, how to build it, and how to get end users to actually adopt the solution?Carol is a multi-time founder and she has this process down to a science. On this episode, she shares how she built the first version of Axonify (now acquired for over US$350M). She explains how to find a champion, how to stay close to them throughout the build phase, and how to  get end users to adopt the product.If you're starting to build out a product, especially in a b2b or b2b2c context, check out this episode.