What's the most important asset of any startup? It's easy. The talent. The software you build is not defensible. It can be replicated. The team you build is what's special. And the culture you develop is what's unique.In this episode, Rob shares some incredible advice from his days at Uber and as the CEO of Float on how to build a high-performing team. He talks about hiring A+ talent by spending 80% of his time on recruiting and paying 90th percentile. He shares his hiring philosophy about hiring with high conviction (appropriately called "F--K Yes and F--K No"). And he talks at length about what culture is and how to make it work for your startup.If you're running a team of any size, you have to check this out. Guaranteed at least three tips you can copy or your money back!