You've launched a startup. Your excitement turns to anxiety as it becomes clear things aren't working out. Some customers are buying but not nearly enough. They like your product, but they don't love it.You realize you don't have product-market fit and are unlikely to get it. You'll need to change things up. You'll need to pivot.It's a painful process, but pivots are more common than you think. The right pivot can take you from nothing to billion-dollar status. Many unicorns, including Slack, Twitter and Ada, started off as completely different businesses. The key, of course, is to do it right. Mike and his co-founder spent a full year as customer service agents to feel their customers' pains. They solved those problems over time and a few years later raised at a $1.2B valuation. If you want to hear exactly how they did it, have a listen.