17 min listen
088 How to begin marketing your new offer before it's ready to sell
088 How to begin marketing your new offer before it's ready to sell
ratings:
Length:
9 minutes
Released:
Jan 29, 2023
Format:
Podcast episode
Description
Entrepreneurs and small business owners often believe the sequence "Idea --> Create Offer --> Start Marketing." It sounds logical, doesn't it? Truth is, if you wait till you've got a finished product, you've waited too long. You need to get some signs of success before committing to production and creation. There's a good section in a book published several years ago, with the memorable title of A Year Without Pants. That was pre-pandemic, before the days of widespread telecommuting. The author worked for the company that made Wordpress.com. They created marketing materials before they implemented features, which raises the question, "How do you write about something that doesn't exist?" I encourage my own clients to do things when they launch a new product or service - before creating the program or product itself. First, write the sales letter. Second, tell a story about the product from the client's perspective. In this short episode, you'll learn more about how to make it happen. You'll save a lot of trouble when you get ready to market your new offer. Your copywriter will love you. The book: A Year Without Pants. Free download: Understanding Your Client's Motivation. Video course: Step-by-step to enter the conversation in your client's mind. Work at your own pace. My website: https://CathyGoodwin.com
Released:
Jan 29, 2023
Format:
Podcast episode
Titles in the series (100)
005 Three Essential Stories To Grow Your Career: Want to change careers, add a side hustle, move to entrepreneurship..or just grow where you are? These 3 stories will give you support and guide you along the way. For more see by Strategic Storytelling