“Baseball has so much history and tradition.” — Moneyball
This episode covers questions that were asked in a recent interview with San Francisco Classical Voice all about how arts organizations could use data like Billy Bean and the Oakland A’s did in Moneyball.


How can arts orgs use analytics to build audiences? Are we too subjective in our artistic decision-making? Is there a go-to program or company to use for data analysis? Does a small organization have access to data or just the big institutions?


All of these questions were asked by Jim Farber, the writer conducting the interview you’ll hear. We covered a lot in our conversation, including the parts that didn’t make the final story.


Read the SFCV article: https://www.sfcv.org/articles/feature/how-performing-arts-world-uses-cyber-analytics-build-audiences (https://www.sfcv.org/articles/feature/how-performing-arts-world-uses-cyber-analytics-build-audiences)


Special thanks to San Francisco Classical Voice for covering this topic and for graciously allowing this conversation to be shared with you here.


Sponsors who made this possible:
Descript: https://www.descript.com/?lmref=X0WQBg (https://www.descript.com/?lmref=X0WQBg)
Lume Cube: https://glnk.io/nn4/aubrey (https://glnk.io/nn4/aubrey)