A big, macro changing narrative is how consumers trust people more than brands these days. The influencer industry alone is expected to reach $21.1 Billion this year (2023). And arts organizations have a built-in influencer army at our fingertips — our artists — if we know how to active them.In this episode, Aubrey brings in David Taylor, who worked with the Philharmonia in London to do just this.We'll hear the case study of what they did, what worked and what didn't, and some unexpected results they saw as well.Get David’s book, The Future of Classical Music - Part 1: A collection of articles, talks, and ideasSlover Linett research on classical music radio listenership discussed in the opening remarks here.