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Monetizing Streaming Performances with Zenetta Drew

Monetizing Streaming Performances with Zenetta Drew

FromThe Offstage Mic


Monetizing Streaming Performances with Zenetta Drew

FromThe Offstage Mic

ratings:
Length:
37 minutes
Released:
Apr 25, 2023
Format:
Podcast episode

Description

Are any organizations still streaming performances? Is any organization able to effectively monetize their streaming?The answer is a big yes at Dallas Black Dance Theatre, an organization still streaming and making lots of money from it—and growing their in-person audience in addition to their revenue lines.Aubrey brings DBDT's Executive Director Zenetta Drew, and they discuss what Aubrey calls “a case study to behold.” Learn how the organization is successfully using online content as a strategy for access, education, touring, and to drive in person attendance.If you like making money, want to figure out the role of digital and streaming content post-pandemic, or want to hear about an arts organization doing a lot of things right, this episode is for you. Get ready to take notes based on a real organizational case study with a brilliant leader.Learn more about Dallas Black Dance Theatre: https://dbdt.com/Drew's article for the Wallace Foundation: Can Pandemic Be Catalyst for New Global Arts Ecology?
Released:
Apr 25, 2023
Format:
Podcast episode

Titles in the series (30)

This new podcast is about how to shake up the old way of arts management and compose a different tune: that there is a way to regain relevance and audiences, to make our organizations more inclusive, to develop high performing teams, to get younger attendees in the seats and on the donor rolls, and to generate hundreds of millions more dollars in revenue, all in order for arts and culture to flourish in a post-pandemic world. Hosted by “the Steve Jobs of classical music” (Observer) and “the Sheryl Sandberg of the Symphony” (LA Review of Books), each episode Aubrey Bergauer answers your questions about the offstage work of arts organizations and the administrators, artists, and board members who make them run. Subscribe, download, and listen right here. Follow along on Instagram, LinkedIn, and Twitter: @aubreybergauer.