In this episode, Aubrey takes on what are perhaps THE questions of the moment: are the trends we’re seeing now with our audiences temporary, or are they a reflection of what we were already heading towards pre-pandemic? And either way, what do we do to get our audiences back? For any person or organization wanting a roadmap, Aubrey outlines a five-part business plan to spin up a flywheel of revenue and relevance.
This episode marks the halfway point in this pilot test season. If you are liking it, please share it and rate it; it makes a big difference in getting more eyes and ears on it, which makes it more likely we can keep it going.


Resources mentioned:
Video of graph and what it would look like if attendance trends pre-pandemic were accelerated 10 years: https://youtu.be/SqeHrHTEN-s (https://youtu.be/SqeHrHTEN-s)



Post-Pandemic Business Plan: https://aubreybergauer.medium.com/the-flywheel-a-post-pandemic-business-plan-for-orchestras-4d27c53bc4d2 (https://aubreybergauer.medium.com/the-flywheel-a-post-pandemic-business-plan-for-orchestras-4d27c53bc4d2)



Long Haul Model for Patron Retention: https://aubreybergauer.medium.com/audience-development-the-long-haul-model-3c381a8c0072 (https://aubreybergauer.medium.com/audience-development-the-long-haul-model-3c381a8c0072)



Orchestra X User Experience Research: https://aubreybergauer.medium.com/orchestra-x-the-results-ec12e48f28fb (https://aubreybergauer.medium.com/orchestra-x-the-results-ec12e48f28fb )



Sponsors who will make your work easier:
Lume Cube: https://glnk.io/nn4/aubrey (https://glnk.io/nn4/aubrey)
Descript: https://www.descript.com/?lmref=X0WQBg (https://www.descript.com/?lmref=X0WQBg)



To submit a question for a future episode:
Send a voice recording including your first name and where you’re from to hello@aubreybergauer.com



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