32 min listen
The late, great era of social media engagement
The late, great era of social media engagement
ratings:
Length:
31 minutes
Released:
Apr 3, 2015
Format:
Podcast episode
Description
Remember when social media was about engagement? I could argue that the biggest trends we are witnessing are all about NOT engaging! For example, The hottest apps right now are Meerkat and Periscope, essentially turning you into your own live-streaming channel. In other words, you're broadcasting. One of the fastest-growing platforms is podcasting. In essence, there is no engagement. Likewise, fast-rising channels like Pinterest and Instagram don't have the engagement levels we used to see on Facebook and Twitter. Several popular blogs including Chris Brogan, Jay Baer and Copyblogger have eliminated their comment sections. Without question, "engagement" is not as fashionable as it once was. Does it still have a place in the social media eco system? This is the topic tackled with my erstwhile podcasting partner Tom Webster on the latest edition of The Marketing Companion. We would be most pleased if you listened to it. Here it is, in all its auditory glory: Please support our extraordinary sponsors. Our content is free because of their generosity. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations.
Released:
Apr 3, 2015
Format:
Podcast episode
Titles in the series (100)
A Forecast for Podcasting: Trends, Predictions and Google Pants: Podcasting, which traces its roots back to "audioblogging" in the 1980s, has enjoyed a renaissance as smart phones have become nearly ubiquitous. But what does the future hold? The great hope for podcasting might be the emotional, immersive nature of... by The Marketing Companion