33 min listen
Optimizing for China’s Baidu Search Engine With Its Two Billion Users Worldwide
FromVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Optimizing for China’s Baidu Search Engine With Its Two Billion Users Worldwide
FromVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
ratings:
Length:
16 minutes
Released:
May 2, 2019
Format:
Podcast episode
Description
Over the past decade, China has blocked access of its 1.3 + billion population to Google, Facebook, and Twitter, leaving Chinese government-approved Baidu the largest single-market search engine in the world. How do data-driven marketers and SEOs tap into complex localized markets such as China, Japan, South Korea, and Russia? What are the expectations of search engines like Yandex and Baidu, and how do you generate awareness and ultimately, manage their traffic? What are the strategies for creating a unique experience and content that fits the local market? Is it worth the effort to internationalize and focus on Baidu, Yandex, and other smaller search engines that are so geographic specific? Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
May 2, 2019
Format:
Podcast episode
Titles in the series (100)
Welcome to the Voices of Search Podcast by Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast