27 min listen
168. Campaign's Best of 2023: Barbenheimer
FromCampaign podcast
ratings:
Length:
19 minutes
Released:
Dec 19, 2023
Format:
Podcast episode
Description
In the second of five special editions running daily this week, we look back at some of the best podcasts over the past 12 months.Today, we go back to July and the whole Barbenheimer phenomenon that sent everyone a bit doolally over the summer. Campaign’s feature editor Matt Barker is joined in the studio by guests Yewande Ogunkoya from Craft Media, Tom Linay from Digital Cinema Media and Tom Ghiden, managing director from Joan Creative to chat about how brands are behaving around the films’ release and ask whether the huge success of the first weekend could provide a new model for future big screen releases.Further reading:https://www.campaignlive.co.uk/article/barbenheimer-double-feature-everyone-talking/1830847 Hosted on Acast. See acast.com/privacy for more information.
Released:
Dec 19, 2023
Format:
Podcast episode
Titles in the series (100)
The Marketing Mind 6 - taste in advertising: Our February episode is hosted by Rachel Barnes and features David Bain, planning partner at BMB, and Marketing’s features editor Rebecca Coleman. This month, it's all about good and bad taste marketing, how that's changed and what the immediacy of pub... by Campaign podcast