The Barbenheimer phenomenon has been embraced by everyone, not so much because of the films themselves, more the sense that this is a moment that people will be talking about in years to come, set as it is against the writers and actors strike.The hope is that this week’s box office figures could signal a new lease of life for cinema and, with it, other live experiences (music festivals, theatre, etc).Campaign’s feature editor Matt Barker is joined in the studio by guests Yewande Ogunkoya from Craft Media, Tom Linay from Digital Cinema Media and Tom Ghiden, managing director from Joan Creative to chat about how brands are behaving around the films’ release and ask whether the huge success of the first weekend could provide a new model for future big screen releases.Matt’s also joined by Campaign’s creativity and culture editor Gurjit Degun and reporter Charlotte Rawlings to chew over the Twitter rebranding controversy and the mixed reactions to the Mayor of London’s “Maaate” ad. Hosted on Acast. See acast.com/privacy for more information.