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    Nancy Zwiers: Why Is Marketing Innovation So Freaking Hard?

    Nancy Zwiers: Why Is Marketing Innovation So Freaking Hard?

    FromCMO Confidential

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    Nancy Zwiers: Why Is Marketing Innovation So Freaking Hard?

    FromCMO Confidential

    ratings:
    Length:
    34 minutes
    Released:
    Mar 8, 2023
    Format:
    Podcast episode

    Description

    Episode 9 - A CMO Confidential interview with Nancy Zwiers, the former CMO of Spinmaster, founder of Funosophy and SVP of Marketing for Barbie Worldwide. Nancy takes us on a tour of innovation in the toy space where judgment and speed are critical to success. She shares some tips on how to trust your judgment, shepherd projects through the company, and what you can learn from marketing to kids. Great stories on Hatchimals and P&G to name a few.
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    Released:
    Mar 8, 2023
    Format:
    Podcast episode

    Titles in the series (65)

    Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.