Today we're rebroadcasting our conversation with Nii Ahene, Co-Founder and COO of CPC Strategy, an agency that helps companies like Reef Sandals, Invicta Watches, and 7th Generation Cleaning Supplies to optimize their performance marketing efforts on Amazon, Google, and Facebook. In today's episode, Nii is going to walk us through some best practices in the product search industry and explain how CPC Strategy evaluates their campaigns. Show NotesConnect With: Nii Ahene: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.