Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

How Duolingo is Pushing Beyond Brand Boundaries with Experiential Advertising

How Duolingo is Pushing Beyond Brand Boundaries with Experiential Advertising

FromThe Brave Technologist


How Duolingo is Pushing Beyond Brand Boundaries with Experiential Advertising

FromThe Brave Technologist

ratings:
Length:
22 minutes
Released:
May 24, 2021
Format:
Podcast episode

Description

Cammie Dunaway, Chief Marketing Officer at Duolingo, discusses the gamification tactics they’ve implemented to create product adoption and retention, along with the wild marketing ideas they’re testing to prepare for a future without 3rd party cookies.  We also discuss: IRL experiential push ads on the side of buildings  Unleashing a team culture of creativity and empowerment  Pivoting to a remote culture with asynchronous communication and virtual community building   Fill out our anonymous survey to provide feedback on The Brave Marketer Podcast. The first 50 listeners to fill this out will redeem a $20 coupon for the Brave Swag store!   About Cammie: Cammie previously served as the U.S. President and Global Chief Marketing Officer of KidZania, an international location-based entertainment concept focused on children's role-playing activities. Cammie also served as Executive Vice President for Nintendo, with oversight of all sales and marketing activities for the company in the United States, Canada and Latin America. Before joining Nintendo, she  was the Chief Marketing Officer for Yahoo! and served at Frito-Lay for 13 years in various leadership roles in sales and marketing, including serving as Vice President of Kids and Teens brands.    She’s also the author of a best selling book, Fit Matters: How to Love Your Job.   This week’s Brave Pick of the Week is American Express. Check out their website here.   About this show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin
Released:
May 24, 2021
Format:
Podcast episode

Titles in the series (99)

Many of the most memorable brand campaigns have been driven by cutting edge marketers who are driving innovation and massive growth for some of the most beloved brands. In Season 5 of The Brave Marketer Podcast, we’re getting a fresh perspective and highlighting women marketers who are making an impact in both crypto and mainstream brands. We’ll cover topics like: Web3, cookieless advertising, crypto marketing, privacy and future proofing your brand. Each week, top marketers will share the strategies and tactics behind their brave marketing moments that led them to where they are today.