Naomi Brockwell, Founder of NBTV Media, discusses the true cost of “free tools,” and why we need a major mindset shift when it comes to trading value for value. She also discusses the illusion of privacy versus the reality that data brokers are working in, and how AI may make the data broker’s job obsolete. Key Takeaways:  The easiest ways to reduce your digital footprint, and unpacking the switching costs of transitioning to privacy respecting alternatives. How AI can democratize the playing field between data brokers and everyday users. What to look for when choosing a reputable VPN. Guest Bio: Naomi Brockwell is a tech journalist, creator of NBTV.media, and author of "Beginner’s Introduction to Privacy.” NBTV—which teaches people how to retake control of their lives in the digital age—boasts more than 750k subscribers across platforms. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte