Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Privacy First Marketing

Privacy First Marketing

FromThe Brave Technologist


Privacy First Marketing

FromThe Brave Technologist

ratings:
Length:
24 minutes
Released:
Dec 19, 2022
Format:
Podcast episode

Description

Andrew Milich, CEO of Skiff, discusses their commitment to consumer privacy despite its associated marketing challenges. He explains how their team has gotten creative with their marketing strategies - utilizing privacy preserving forms of marketing to reach their desired audiences.   In this episode we discuss:  How to balance advertising quality and returns from your ads while still protecting privacy  The intersection of crypto and privacy and how Skiff fits  How market changes are impacting marketers, including marketing in Web3 channels  Predictions for when crypto will finally displace major markets and infrastructure Guest Bio:  Andrew Milich is the CEO and Co-founder of Skiff. Andrew grew up in New York City and graduated from Stanford University as the Henry Ford II Scholar. After spending years programming in security and autonomous vehicles - and spending time working around the world - Andrew founded Skiff. Skiff’s email and collaboration products are an end-to-end encrypted, privacy-first workspace, enabling people around the world to communicate and collaborate more freely and effectively.   ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse.  Music by: Ari Dvorin
Released:
Dec 19, 2022
Format:
Podcast episode

Titles in the series (99)

Many of the most memorable brand campaigns have been driven by cutting edge marketers who are driving innovation and massive growth for some of the most beloved brands. In Season 5 of The Brave Marketer Podcast, we’re getting a fresh perspective and highlighting women marketers who are making an impact in both crypto and mainstream brands. We’ll cover topics like: Web3, cookieless advertising, crypto marketing, privacy and future proofing your brand. Each week, top marketers will share the strategies and tactics behind their brave marketing moments that led them to where they are today.