Part 2 of our Octopus Interactive double-header! Ryan Bricklemyer, Vice President of Ad Operations & Product at Octopus Interactive, discusses how to drive memorable brand awareness with their ride-share advertising network.Octopus Interactive is the world’s largest ride-share advertising network. They provide ride-share drivers with HD screens to engage riders through live games, ride information, and interactive games.TakeawaysOctopus Interactive reaches users in a captive setting while delivering highly relevant advertisements. This provides a fun and unique brand experience.Ultimately, an advertiser cares about if the bottom line is increased. In the out-of-home space, the measurement of sales is sometimes more challenging because you could lose some of the fidelity of specific measurement indicators.“This device is a toolbox and I can pull out whatever we need to drive what the advertiser is looking for. We drive memorable brand awareness.” ~RyanLook at making omnichannel buying decisions to have a wide range of visibility for your audience.LinksLinkedIn: https://www.linkedin.com/in/bricklemyerCompany: http://www.playoctopus.comWant to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/