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Episode 088 - Standing Out with Quality Content

Episode 088 - Standing Out with Quality Content

FromOOH Insider


Episode 088 - Standing Out with Quality Content

FromOOH Insider

ratings:
Length:
33 minutes
Released:
Dec 16, 2021
Format:
Podcast episode

Description

In this episode of OOH Insider, John James, Founder of SignBird, discusses how to bridge the gap between content quality and design to strategically get advertisers excited for out-of-home.SignBird is an out-of-home service company. They partner with companies to enhance the quality of their out-of-home content through photography, videography, aerial drone technology, and web design.Takeaways SignBird values providing a quality product above all else. There is a strategic purpose behind every photograph, video, and drone shot. The more we can facilitate brands doing great out-of-home campaigns the more brands win and great experiences are created.Drone footage is a powerful tool for billboard owners and sellers. It provides a visual experience of the landscape for advertisers to see what they are buying into.A billboard video proposal is a 60-second display of the billboard’s key details. This is an evergreen tool that is time-efficient and allows advertisers to view or refer back to it multiple times.LinksLinkedIn: https://www.linkedin.com/in/john-james-3265b397/Company: https://signbird.ioWant to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/
Released:
Dec 16, 2021
Format:
Podcast episode

Titles in the series (100)

Learn about How OOH Advertising Works and How To Measure OOH. Hear about how modern brands are using things like billboards, DOOH, place-based ads, event marketing, experiential, and other forms of real-world marketing to connect with target audiences and drive ROI. Executive insights, on-demand, from a global community of entrepreneurs and marketing leaders with the deepest insights into advertising out-of-home.