Today we're diving into the most important analytics so that you're not overwhelmed by all of the numbers that Etsy provides but instead you can just focus on the ones that are going to get the most impact for your shop and the backend of your Etsy shop. In this episode, we’ll talk about: Why should we care about Etsy Analytics and how these numbers improve your shop? About Etsy Analytics Tracker - download here Actual Traffic to your shop Deciphering what each traffic stat means, and how they each play a role in how many people are finding your shop Making Window Shoppers into Buyers How do we move those passive browsers into active buyers? What kind of rate of buyers should we be looking for? About shop Quality Score - obtaining quality engagements and conversion All about the money What is Average Order Value and how to properly calculate your AOV? How shipping fees, free shipping, and profit margins all play a role in your money reports Selling to new customers versus having repeat customers, and how your pricing can be affected by each Thinking about advertising costs and how you can figuring out whether or not advertising (via Etsy ads or anywhere else) is profitable for you Bonus Stat - How to build a loyal following and how we know if that's happening Resources:  Download the Etsy Analytics Tracker: http://www.creativemomboss.com/tracker FB Group: http://www.creativemomboss.com/facebook