This week we are talking to Etsy shop owner Cindy Funk of Neatokeen, an Etsy store specializing in collectibles and vintage linens. Cindy talks to us about how to successfully brand your shop when the items you carry are one of a kind. We touch on staying in your niche in order to maintain your brand and best practices for interacting with your customers and optimizing your store.    LINKS -    https://www.etsy.com/shop/NeatoKeen https://www.instagram.com/neatokeen/ https://laurenkeplinger.com/learn/