Understanding exactly how to sell on Pinterest can be tough- especially with all the changes that keep happening. In today's show, get Catherine's best Pinterest tips and tricks for using Pinterest to sell your handmade products.

Catherine is the owner and designer of Classic Legacy Custom Gifts.

Her business has always been in her home and through the years, Catherine has employed many women to create and help manage her growing enterprise.

The Classic Legacy wholesale line has been shown in major gift showrooms in New York, Los Angeles, Atlanta, and Dallas. Major hotels, museums, and luxury retailers discovered Classic Legacy at those markets.

After being chosen to http://giftbizunwrapped.com/episodes/private-label-products-for-small-business (design gifts) for the New Orleans Tricentennial she added a retail http://giftbizunwrapped.com/episodes/get-started-on-shopify (Shopify store) to her website.

The newest collection includes handmade oyster shell dishes. The blue and white ikat oyster shell dish is currently featured in the Thomas Jefferson Monticello catalog and website.

Catherine loves the challenge of learning and designing!

 
BUSINESS BUILDING INSIGHTS

Don't be afraid to try new things and technologies. Be creative to expand your reach.

Learn to ask a lot of questions. Pay attention to changes and trends in your industry.

Unique products lead to great http://giftbizunwrapped.com/episodes/marisamurgatroyd (reorders) because customers can only find it in your store.

Build http://giftbizunwrapped.com/episodes/brian-lawrence (a website) to showcase your products and allow people to buy from you directly.

Use downtime to educate yourself on how to reach out to individual buyers and how to market your product in different ways.

Direct people to your products in subtle ways without being too salesy.

Interact with people genuinely on http://giftbizunwrapped.com/episodes/holiday-social-media-ideas (social media). Be friendly and genuinely comment on other accounts.

Everybody has hard times in business. Don't give up and be open to new opportunities.

Leverage vendor networks - for instance, vendors often know where to find things you need or how to do things you want to learn.

Tune in to get more biz building insights!



How To Sell On Pinterest

Create landing pages for products to educate and engage visitors with a free gift.

Display lifestyle photos and videos of how the products are used, show options, etc.

Direct pins to the landing page instead of the shop page.

Offer a free downloadable (such as an ebook) to capture emails even if they don't buy right away.

Focus on the lifestyle elements rather than the product itself so it doesn't feel salesy.

Listen to the full episode for all the details on this strategy!





Plan ahead for Pinterest. Create seasonal photos and resources early so you're ready when it's time to pin.



Resources Mentioned

http://giftbizunwrapped.com/episodes/how-to-use-pinterest-for-business (Ep 281 - How to Use Pinterest For Your Product Business With Kate Ahl)

https://www.tailwindapp.com/ (Tailwind Pinterest Scheduling Tool)



Catherine's Contact Links
http://www.classiclegacy.com/ (Website) | https://www.facebook.com/ClassicLegacy (Facebook) | https://www.instagram.com/classiclegacy/ (Instagram) | https://twitter.com/ClassicLegacy (Twitter) | https://www.linkedin.com/in/catherinetatum/ (Linkedin) | https://www.pinterest.com/classiclegacy/ (Pinterest)

 



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