It’s the embarrassing little secret that ecommerce store owners don’t like to talk about. Why do we always feel broke? It is so frustrating, embarrassing , and it causes us so much stress.  It’s important that we talk about it, because for most of us, when we get into a cash flow crunch it makes us feel like we’re failing, Like we’re doing something wrong. It’s embarrassing, and it affects how we run the business. Running your business when cash is tight is like trying to run your business wearing handcuffs. It often leads to making poor decisions made out of a desire for a quick fix. It’s a tough problem to solve, and most of us suffer in silence. I want to share something with you that every store owner should know The truth is, many store owners don’t know that there’s a conflict between our sales goals and the real cost of growing a product based business. We’re wired to want to grow our sales, and we can learn how to do this. We teach this in the Inner Circle, and it’s the exciting part of business for most of us. But nobody teaches us the other side of that - most store owners don’t know that growth is expensive, and that it has the potential to strangle your cash flow and make it really hard to run your business. And the most important thing you need to know is that it’s preventable. And if you have a cash flow crisis, it’s fixable. Today we’re talking about why it happens - but more importantly, how you can fix it and become a cash flow positive store owner! Episode Website: https://thesocialsalesgirls.com/?p=32580&preview=true Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free  - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!