My wife and I are in New York. We're racing through time square. We're heading to the "Stardust Diner" which is famous for it's broadway-level performing waitresses. Suddenly I see a large black dude who's selling tour bus tickets point at me and yell: "Hey, white dude! Are you allergic to black people?" I didn't honor his question with answer... out loud. But I answered it in my mind. And it reminded me of a foolproof marketing tactic I always use in my emails I just had to share with you!