Ever heard of the Bucket technique for personalization? ? In this episode, we'll explore the world of personalization. Learn how personalization today is about more than just a name; it's about two key elements. Discover the importance of investing effort into the personal touch, illustrated through Igor's experience with his wife. ? Also, find out about Ryan Levesque's revolutionary Bucket technique for personalization and how it breaks down the audience into core customer buckets. Join us to explore how to practically apply this technique to transform your approach to list building! ??✨