It's a joke. There are people who think their online businesses are enough to make them millionaires. Don't make me laugh. You can have the greatest funnels. You can be a member of the best companies. You can have high-quality traffic served to you on a silver platter from me, the King of Listbuilding. Yet, if you neglect one tiny thing in your marketing you are doomed. What's that tiny thing? It's the key differentiator between the jokers and the kings of online marketing. And you discover it in today's podcast.