I wasn't born naturally funny. Growing up I was fat and kept to myself. Anytime I opened my mouth to say something funny I ended up embarrassing myself. I learned to keep my mouth shut when I'm around people. But I always had a passion for comedy. I spent hundreds of hours watching stand up acts performed by the greats like Steve Martin, Chris Rock, George Carlin and others. I always figured these guys were naturally funny. Like they were gifted and I wasn't. But after reading George Carlin's and Steve Martin's biographies I learned I was wrong. Turned out the greatest comics of all time are NOT funny in real life. And that the secret to great comedy lies in understanding one simple communication concept they all use (no exception). Wait, Igor, but what does stand up comedy have to do with writing emails that convert? Everything. Turns out, if you know how to make people laugh, you're 80% email-marketing-certified. Discover how to make them laugh and take their money!