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Onboarding Emails Examples for your Online Course

Onboarding Emails Examples for your Online Course

FromThe Email Marketing Show


Onboarding Emails Examples for your Online Course

FromThe Email Marketing Show

ratings:
Length:
26 minutes
Released:
Oct 27, 2021
Format:
Podcast episode

Description

This week on the podcast we're talking about onboarding emails examples. Are you a course creator? Do you have an onboarding sequence? Or is it just one of those things that get pushed to the side at the end of a busy launch? Well, if you want to find out exactly how to use your onboarding emails to wow your customers, turn them into fans, and make more sales, we've got your back! SOME EPISODE HIGHLIGHTS: (3:23) What are onboarding emails?(4:30) Use onboarding emails to show the value of your product.(5:52) How to counteract buyer's remorse.(8:52) How onboarding emails help you build trust with your customers.(10:16) A sneak peak into our own onboarding emails.(13:00) How to use onboarding emails to hightlight the most foundational pieces of your course.(16:45) How to use the onboarding sequence to set the expectation there's more to learn from you.(18:43) How to make sure your onboarding sequence reflects the style and framework of your other emails.(20:44) Don't confuse your onboarding sequence with your welcome sequence. (23:12) Subject line of the week.What are onboarding emails?Onboarding emails are those emails you send to someone who's bought your online course or product. Why are we talking about onboarding email examples today? Because we know what it's like to launch something new. There's so much work that goes into it that often the part that follows the sale gets overlooked and forgotten. But onboarding emails are important. And you want to be doing a little more than just thanking your customer for buying the product and giving them the username and password to access it. So here are a few things that your onboarding emails can help you do. Show the value of your productThe very first thing onboarding emails allow you to do is to encourage your customers to look at the value of the product they bought from you. With these emails, you want to prompt people to take action and consume the content you've painstakingly put together. Because of course, you want them to get the results you promised them, right?  Counteract buyer's remorseAnother reason why onboarding emails matter is because they help you counteract buyer's remorse. I'm sure this has happened to you - you bought a product or downloaded a lead magnet, and when you did you felt excited.But then at some point remorse kicks in. You worry that for some reason you've made a bad decision and wasted your time or your money. Maybe you shouldn't have bought the thing in the first place. You've been there and felt like that, right?So this is where your onboardg email sequence comes in. You've got to use your onboarding emails to get your customers excited about their purchase. Why? Because this is your chance to reassure them they made a good decision, and sell them your product once again. You can do this by talking about the transformation they'll experience and the results they'll finally achieve. You can show them testimonials and case studies of people just like them. Because this helps you reinforce your subconscious reputation with that buyer and helps them see how they’re now closer to the outcome they want. Your job is to show them they made a great decision!Build trust with your customersAnother reason why we swear by onboarding emails (and we want to share some onboarding emails examples with you) is that they help your customers build trust with you and your business. By sending out emails after they bought from you, you show your customers you want them to succeed. A lot of business owners will sell something and then move on to the...
Released:
Oct 27, 2021
Format:
Podcast episode

Titles in the series (100)

The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join Rob & Kennedy for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketingHeroes.com. => Get your free DAILY email marketing lessons direct to your email inbox at emailmarketingheroes.com/daily Connect with us and join the discussions: Twitter @robandkennedy Instagram @robandkennedy Facebook Group: https://www.facebook.com/groups/emailmarketingshow/ Show Notes and Blog: www.EmailMarketingHeroes.com/?utm_source=podcast&utm_medium=player-description