In this episode, we're interviewing professional email copywriter and list manager, Bradley Schnitzer, about why an email list is the most important asset in your business. Connecting and providing value to those who let you into their email inbox is the best way to build customer lifetime value. It can help businesses who utilize it well take their business to the moon! Bradley will help us: Understand what is email marketing and list management. What email platforms are best for various styles of businesses. Learn what flows and sequences do and how they are different from email campaigns. The basics of how to write an effective email.   Let's get after it and learn why the most important asset in your business is an email list!