47 min listen
#445: How to Activate Your “Know, Like & Trust” Storytelling Flywheel
#445: How to Activate Your “Know, Like & Trust” Storytelling Flywheel
ratings:
Length:
43 minutes
Released:
Jan 8, 2024
Format:
Podcast episode
Description
Bob Burg, legendary sales coach and author of The Go-Giver: A Little Story About A Powerful Business Idea, coined the phrase, “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” We’ll show you how to use this idea to activate your storytelling flywheel. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
Released:
Jan 8, 2024
Format:
Podcast episode
Titles in the series (100)
#13: Powering Sustainability Through Story with Bruno Sarda by Business of Story