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#412: Seth Godin: The Story Behind My New Book, The Song of Significance

#412: Seth Godin: The Story Behind My New Book, The Song of Significance

FromBusiness of Story


#412: Seth Godin: The Story Behind My New Book, The Song of Significance

FromBusiness of Story

ratings:
Length:
49 minutes
Released:
May 21, 2023
Format:
Podcast episode

Description

Seth Godin, marketing guru and author of 20 best-selling books, joins me to discuss the inspiration behind his new book, The Song of Significance: A New Manifesto for Teams.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!  ≈Park  
Released:
May 21, 2023
Format:
Podcast episode

Titles in the series (100)

The Business of Story helps sales and marketing leaders excel through the stories you tell. Hosted by Park Howell, known as the world's most industrious storytelling, this weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 business storytelling podcast according to Feedspot. #StoryOn!