46 min listen
#413: How to Build Brand Purpose and Profits With Your Business Storytelling
#413: How to Build Brand Purpose and Profits With Your Business Storytelling
ratings:
Length:
67 minutes
Released:
May 29, 2023
Format:
Podcast episode
Description
Jim Stengel, President/CEO of The Jim Stengel Company, author of Unleashing the Innovators: How Mature Companies Find New Life with Startups, and Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, shares how you can use business storytelling to grow your brand purpose and profits. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
Released:
May 29, 2023
Format:
Podcast episode
Titles in the series (100)
#18: How to Find the Courage to Tell Your Story With Bryan Adams: Bryan Adams, best-selling author of "Getting Goosebumps," joins the Business of Story Podcast for our first ever simulcast which will be aired both on the Business of Story and on Bryan's podcast, Getting Goosebumps. The Business of Story is sponsored... by Business of Story