If you are dissatisfied with your current client base or having issues with clients not trusting the process, consider reframing your marketing efforts. In this episode, Cheryl and Liz discuss the importance of how you market your firm in the ways that you probably do not often think about..  When you undervalue your creative skills by “discounting” your services into generic “packages” or “blocks” you inadvertently convey that you're just another commodity. . If you're eager to attract clients who truly value your talent and aren't fixated on , discounts or lowest cost, join us for today's discussion. Stay to the end for Cheryl’s Damn Good Truth.   IN THIS EPISODE: [01:31] Determining the type of client you want to attract and how the discount dynamic hurts you [06:03] What is the solution to changing your business image  [08:12] The words you use matter, and you get what you ask for, so teach clients your worth [15:15] Pricing, budgets, blocks of time are examples of selling time  [23:10] What client do you want to serve [27:18] Photographing the project and marketing matters [32:56] Cheryl’s damn good truth for this episode    KEY TAKEAWAYS: Damn Good Designers deliver a creative vision and not a  “package” Leave that to Santa Clause or UPS drivers!  Words matter. When you use the word “package,” or “blocks”  you are not conveying luxury value We do not use the word “discount” in our business and why this is important  Stay tuned to the end to hear this episode's Damn Good Truth!   Sponsored By : The Design Paradigm Building your business one layer at a time. The Real deal in running a successful business with a proven model. A comprehensive and Powerful Business Model for https://www.theinteriordesignparadigm.com RESOURCE LINKS: Damn Good Designer - Website The Interior Design Paradigm - Website   ABOUT THE HOSTS:  Cheryl Kees Clendenon 2021 KBB Person of the Year 2022 Design Studio winner Dallas Arts Awards 2021 Changemaker Design Hounds 200 or so years ago, a child came roaring into the world feet first, ready to show up and argue a cause. Just because. Her mother still maintains the story is- she was screaming-“Why?”- from the minute she landed the wrong side up and slapped the doctor for disturbing her afternoon nap. To this day, she does not give “it” a rest except when she is sleeping, which is where you will find her only between 2 a.m. and 7:30 a.m. A belligerent non-smoker (in case you were wondering) and a frequent challenger of anything that resembles “normal” or desired by the masses, Cheryl is a natural-born contrarian who talks faster than 2x speed on a podcast. She gravitates towards wanting to help clients and designers who are the square pegs in a world of round holes; she loses earrings impossibly frequently, falls off of platform shoes and is unapologetically saucy. Relaxing is not in the skill set. Life begins and ends...