SummaryDo your clients have a fear of creativity? In this episode, Cheryl and Liz dive into the art of building strong client relationships by addressing and alleviating the client's fears during the design process. The episode demonstrates the importance of understanding clients' psychology and the need to create unique, growth-inducing experiences while considering the significance of empathy and highlighting the challenges of balancing innovation with budget constraints and timelines. Cheryl and Liz provide valuable strategies and examples to enable business owners to navigate client concerns, foster trust, and deliver outstanding design outcomes.The Damn Good Designer Magazine is out! Click here to read it!Take a peek at the latest issue of the Damn Good Designer Magazine! Click below to get access. The latest design competitions - what you should be doing in 2024, answers to burning questions and more. In this Episode:[0:45] Cheryl discusses how to build solid relationships with clients who are threatened by their own fear during presentations.[7:19] Cheryl emphasizes the importance of recognizing and addressing clients' fears and uncertainties to secure a successful design outcome and how to overcome them.[10:01] Liz and Cheryl highlight the value of creativity in leadership and the challenges of balancing creativity with budget and timelines by organizing and addressing potential concerns before presentations to clients, ensuring intelligent communication and successful project implementation.[14:44] Empathy is important in understanding the client's fears and concerns. Cheryl and Liz share examples of how they addressed their clients.[20:20] Clients may initially reject design ideas without fully understanding the benefits, leading to a change of heart once the design is presented. Design rationale and visual openness of a space need to be considered, rather than simply following trends.[25:10] Cheryl and Liz emphasize the need to look beyond what is accepted or expected, and instead focus on creating new and unfamiliar experiences that lead to growth and development while also understanding clients' psychology when designing, as they may fear being rejected by their peers or not fitting in with the norm.[39:16] Cheryl's damn good truthRESOURCE LINKS:Thompson TradersWant to view their gorgeous line? We love this line and is a part of our trade program!Damn Good Designer - WebsiteBusiness coaching for interior designers with honest, real-deal guidance from Cheryl.The Business of Kitchen & BathENROLLMENT ENDS NOVEMBER 13!!Want to recession proof your business? Become the expert in the room. Let Cheryl and Liz help YOU do it with this go to "kick butt" three month kitchen and bath design coaching program.Cheryl's excitement for kitchens and baths is contagious! Gain extended knowledge in kitchens, baths, remodels, and new construction and how to anticipate the needs of clients and contractors.Sponsored by: The Design ParadigmDisruptive Reinvention. Are you ready? The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about...