As TPT Sellers, a large part of our business is writing copy, from blog posts to emails to TPT product descriptions. Our copy is often the reason why customers decide to purchase our resources and yet many teacher sellers feel they need more confidence with this skill. Luckily I know someone who can help us improve in this area (and maybe even enjoy copywriting a little bit!).Our guest today is Nicole Kepic, and she is a copywriter who specializes in fun, feel-good copy. One of her many superpowers is writing copy that doesn't come off harsh and super “salsey”,  and she’s spilling her best copywriting tips with us!In today's episode, Nicole shares how to incorporate our audience's pain points into our TPT product descriptions, the tricks to not sounding salesy in your copy, how to integrate powerful testimonials into your copy to showcase your expertise, and her top tips for writing copy in a way that connects with your audience.05:47 - How to incorporate pain points effectively in your TPT product descriptions13:17 - Replacing harsh sales tactics with empathy and authority 15:20 - How to incorporate powerful testimonials into your copy19:56 - Tips for writing a copy that connects with your specific audienceFor all resources, head to the show notes: https://kristendoyle.co/episode53Support the show