The last couple of episodes have been a part of a special email marketing series, and today marks the third and final episode in this series!In case you missed the first two, episode 20 was all about making the most of your email marketing, and episode 21 focused on the difference between a free resource library and individual opt-ins. By now we know the why of email marketing, and the importance of email list building, so let’s dive a little deeper into the how.  Inside the finale of this email marketing series, I’m answering a question that I know is a popular one in the TPT seller community - How do you go about choosing the right opt in freebie? Creating the right opt in freebie takes a lot of thought and consideration. For example, you don’t want to create a generic opt-in that almost anyone could use. Instead, you want to create one that will attract your ideal customers. This is a big mistake I’ve made in the past (among others!). Luckily, I’ve made these mistakes so that you don’t have to. I’m sharing my best tips for how to choose an opt-in freebie that attracts your ideal email subscribers, and ideally, future customers!1:05 The difference between primary opt ins vs. secondary opt ins2:25 Three mistakes that I’ve made during the stages of my email list building6:02 The importance of making your opt in freebies relevant to your primary niche6:35 Why limiting who your freebie is for will be better for your email list in the long runFor the transcript and show notes, head here: https://kristendoyle.co/episode22